Say what's in it
Every ingredient named, every source traceable. If we can't tell you where it came from, it doesn't go in.
We didn't reinvent the dog's dinner. We remembered it.
WILDWOLF began with a stubborn question — if dogs evolved eating whole prey, why does the modern bowl look nothing like it? This is what we found, and what we built.
Our origin
It started with a sick dog and a bag of pellets.
In 2019, our founder's rescue lurcher, Wolfie, stopped eating. Dull coat, low energy, a vet cabinet's worth of supplements and no answers. On a hunch, she swapped the extruded kibble for fresh meat, organ and bone — the diet a wolf would scavenge and hunt.
Within a month Wolfie was unrecognisable. The change was so stark it felt less like a discovery and more like an apology owed to every dog fed beige for a century. WILDWOLF is that apology, made properly — real food, formulated with vets, portioned and delivered so any owner can do what worked for Wolfie.
Today we feed over 12,000 dogs a week, and Wolfie still supervises every recipe from her spot by the kitchen window.
100%Named sources
Sourcing & sustainability
Wild by nature, responsible by choice.
Our meat comes from free-range British and Irish farms working to high welfare standards. Our fish is wild-caught from MSC-certified fisheries in cold North Atlantic waters. We use the whole animal — muscle, organ, marrow — because nose-to-tail feeding is both ancestral and the least wasteful way to eat.
Packaging is recyclable or home-compostable, deliveries are carbon-offset, and our kitchens run on renewable electricity. Feeding the wild within shouldn't cost the wild outside.
Ask us anything about sourcingHow we make it
Four steps between the farm and your dog's bowl.
No factory shortcuts, no mystery meal. Small batches, low heat, and a recipe you could read aloud.
01
Source whole cuts
We buy human-grade muscle meat, fresh organ and bone from named farms and fisheries — never rendered meal or off-cuts of unknown origin.
02
Balance the recipe
Veterinary nutritionists set each formula to FEDIAF complete-and-balanced standards, tuning ratios of protein, fat, calcium and micronutrients for the life stage.
03
Cook gently or keep raw
Recipes are served raw or steam-cooked at low temperatures that kill pathogens while preserving protein structure and heat-sensitive nutrients.
04
Portion & deliver chilled
We portion to your dog's exact weight and activity, then deliver in insulated, recyclable packaging on a schedule you control.
What we stand for
A short list we refuse to compromise on.
Start with the animal
We design for how a dog's body actually works, then prove it with independent lab analysis.
Respect the whole chain
High-welfare farms, sustainable fisheries, nose-to-tail feeding, and packaging the earth can take back.
Small batches, real care
We cook in kitchens, not chemical plants. Slower, fresher, and worth the extra hour.
Make it effortless
Portioned, scheduled, delivered chilled. The right food should be the easy choice.
Work with your vet
We share our full nutritional data so your vet can make informed calls alongside us.
The people & the pack
Nutritionists, chefs, and a dog called Wolfie.
We're a small team of veterinary nutritionists, kitchen chefs, and dog people who test every recipe on our own very opinionated pack before it ever reaches yours. If it doesn't earn a clean bowl at home, it doesn't ship.
See the recipes“We're not trying to be the fanciest bowl on the shelf. We're trying to be the one a wolf would actually eat.”
Ready when you are
Feed the wild within.
Two minutes to build a plan, a lifetime of better dinners. Pause or cancel any time.